MARKETING
"Your marketing efforts have to be ongoing, consistent and relentless. Hi-Tech, Low-Tech, No Tech and sometimes totally shameless." -- Patricia Fripp
"Ninety percent of the success of any product or service is its promotion and marketing." -- Mark Victor Hansen
"Your competitive advantage must be perceivable, promotable, and something the market will pay for." -- Brian Tracy
"Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." -- Peter Drucker
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